The team at Pitt'a' Stop approached us to create a brand identity that captures their passion for bold flavours, quick service, and a memorable street-food experience.
To reflect the brand’s urban edge and fast-paced vibe, we designed a logo inspired by the London Underground roundel and the American-style stop sign, symbolising movement, accessibility, and the idea of a quick but satisfying stop for great food.
By combining these two iconic visuals, we developed a bold and instantly recognisable identity that merges British street culture with a nod to classic Americana—perfectly aligning with Pitt'a' Stop’s offering of flavour-packed, on-the-go meals.
The result is a dynamic brand presence that resonates with both loyal locals and new foodies looking for something fast, tasty, and unique.
Scope of Work:
Overview
We have developed a full-scale brand identity for Pitt’a’ Stop that captures the essence of bold flavour, fast service, and urban street-food culture. This branding solution is designed to position the business as a standout, trusted, and exciting takeaway destination.
Scope Details
1. Brand Identity Development
Primary and Secondary Logos: Custom logos designed with influences from the London Underground and American-style stop sign, created in various formats (PNG, SVG, EPS, PDF) for use across digital and print platforms.
Colour Palette: A vibrant, energetic palette designed to reflect the brand's character and visual impact.
Typography: Carefully selected typefaces to complement the brand's bold and urban identity.
Custom Icons: Branded icons for digital and print use, consistent with the visual language.
2. Digital Assets
Social Media Templates: Branded post designs, highlight icons, and story templates for Instagram, Facebook, and TikTok.
Custom Video Edits: Short-form video content showcasing Pitt’a’ Stop’s food, behind-the-scenes action, and brand personality.
3. Marketing Collateral
Leaflets & Brochures: Designed for local distribution, with clear messaging and irresistible visuals.
Business Cards: Professionally crafted to reflect the new identity and leave a strong first impression.
4. Physical Brand Touchpoints
Branded Packaging: Takeaway boxes, wraps, and bags designed to elevate the unboxing experience and reinforce brand recognition.
Stationery: Letterheads, receipt templates, and loyalty cards.
Uniform Design: Branded clothing for staff that balances professionalism and street-food appeal.
5. Signage & Advertising
Internal & External Signage: Bold, easy-to-read visuals for storefronts, menu boards, and in-store graphics.
Advertisements: Static and digital designs for local promotions, billboards, and transport ads.