The team at Doughy Delights approached us to craft a brand identity that reflects their love for warm, freshly baked goods and the comforting charm of a neighbourhood bakery with a modern twist.
To capture the inviting essence of their offering, we designed a logo inspired by vintage patisserie signage and the soft curves of rising dough—symbolising warmth, tradition, and indulgence. The palette blends buttery tones with soft pastels, evoking the sweetness and softness of a perfect bake.
By merging nostalgic bakery aesthetics with clean, contemporary design elements, we developed a visual identity that feels both familiar and fresh—appealing to loyal regulars and curious passersby alike.
The result is a charming and approachable brand presence that embodies the joy of freshly baked treats, crafted with care and shared with love.
Scope of Work:
Scope Details
1. Brand Identity Development
Primary and Secondary Logos
Hand-drawn style and emblematic logos provided in multiple formats (PNG, SVG, EPS, PDF), suitable for packaging, signage, and digital use.
Hand-drawn style and emblematic logos provided in multiple formats (PNG, SVG, EPS, PDF), suitable for packaging, signage, and digital use.
Colour Palette
A rich and inviting palette of pastel tones and buttery neutrals to evoke comfort, sweetness, and freshness.
A rich and inviting palette of pastel tones and buttery neutrals to evoke comfort, sweetness, and freshness.
Typography
Elegant serif and rounded sans-serif pairings that reflect both tradition and approachability.
Elegant serif and rounded sans-serif pairings that reflect both tradition and approachability.
Custom Icons
Bakery-themed icons including whisks, rolling pins, cupcakes, and loaves, tailored for social media, web, and print.
Bakery-themed icons including whisks, rolling pins, cupcakes, and loaves, tailored for social media, web, and print.
2. Digital Assets
Social Media Templates
Visually cohesive templates for Instagram posts, reels, and stories—designed to showcase daily specials, behind-the-scenes baking, and customer highlights.
Visually cohesive templates for Instagram posts, reels, and stories—designed to showcase daily specials, behind-the-scenes baking, and customer highlights.
Custom Video Edits
Short, engaging videos that highlight the baking process, team culture, and the inviting atmosphere of the shop.
Short, engaging videos that highlight the baking process, team culture, and the inviting atmosphere of the shop.
3. Marketing Collateral
Leaflets & Brochures
Designed with strong visual appeal and warmth to promote seasonal menus, local events, and catering services.
Designed with strong visual appeal and warmth to promote seasonal menus, local events, and catering services.
Business Cards
Delightful, tactile cards featuring bakery textures and brand colours—perfect for networking and loyalty rewards.
Delightful, tactile cards featuring bakery textures and brand colours—perfect for networking and loyalty rewards.
4. Physical Brand Touchpoints
Branded Packaging & Stationery
Custom cake boxes, pastry bags, thank-you cards, and receipt templates that leave a lasting impression.
Custom cake boxes, pastry bags, thank-you cards, and receipt templates that leave a lasting impression.
Uniform Design
Aprons, caps, and shirts that blend comfort with consistent branding—keeping the team looking professional and on-theme.
Aprons, caps, and shirts that blend comfort with consistent branding—keeping the team looking professional and on-theme.
5. Signage & Advertising
Internal & External Signage
Warm, welcoming signs for the storefront and interior, reinforcing the cozy, handcrafted feel of the bakery.
Warm, welcoming signs for the storefront and interior, reinforcing the cozy, handcrafted feel of the bakery.
Advertisements
Poster and flyer designs for local placement, plus digital ads that connect with food lovers and the community online.
Poster and flyer designs for local placement, plus digital ads that connect with food lovers and the community online.