The owners of Classic Barbers approached us to create a brand identity that captures their traditional craftsmanship and sets them apart in the competitive barbering scene.
By working closely with the team to understand their vision, values, and dedication to authentic grooming experiences, we developed a refined brand identity that reflects their timeless style and commitment to quality.
The result is a sophisticated and memorable brand presence that positions Classic Barbers as a distinguished choice for those seeking expert barbering with a classic touch.
Scope of Work:
1. Brand Identity Development
Primary and Secondary Logos
Elegant, vintage-inspired logos available in full colour and monochrome versions, provided in multiple formats (PNG, SVG, EPS, PDF) for use across both digital and print media.
Elegant, vintage-inspired logos available in full colour and monochrome versions, provided in multiple formats (PNG, SVG, EPS, PDF) for use across both digital and print media.
Colour Palette
A refined, classic colour palette with deep tones of charcoal, navy, and gold accents, reflecting the brand’s heritage and professionalism.
A refined, classic colour palette with deep tones of charcoal, navy, and gold accents, reflecting the brand’s heritage and professionalism.
Typography
Timeless typefaces with a blend of serif and sans-serif fonts, reinforcing the brand’s sophisticated yet accessible feel.
Timeless typefaces with a blend of serif and sans-serif fonts, reinforcing the brand’s sophisticated yet accessible feel.
Custom Icons
A collection of grooming-related icons such as razors, scissors, and combs, designed for use across digital platforms, marketing materials, and signage.
A collection of grooming-related icons such as razors, scissors, and combs, designed for use across digital platforms, marketing materials, and signage.
2. Digital Assets
Social Media Templates
Stylish templates for Instagram posts, stories, and reels to highlight services, promotions, and the skilled barbers at work.
Stylish templates for Instagram posts, stories, and reels to highlight services, promotions, and the skilled barbers at work.
Custom Video Edits
Short-form videos that showcase the precision of Classic Barbers’ grooming services, customer experiences, and the shop’s welcoming atmosphere.
Short-form videos that showcase the precision of Classic Barbers’ grooming services, customer experiences, and the shop’s welcoming atmosphere.
3. Marketing Collateral
Leaflets & Brochures
Sophisticated and visually appealing materials to promote new services, loyalty programs, and special grooming packages.
Sophisticated and visually appealing materials to promote new services, loyalty programs, and special grooming packages.
Business Cards
Sleek, premium business cards designed with embossed detailing and classic colours to leave a lasting, professional impression.
Sleek, premium business cards designed with embossed detailing and classic colours to leave a lasting, professional impression.
4. Physical Brand Touchpoints
Branded Packaging & Stationery
High-quality branded materials, including appointment cards, client thank-you notes, and gift certificates, all crafted to elevate the customer experience.
High-quality branded materials, including appointment cards, client thank-you notes, and gift certificates, all crafted to elevate the customer experience.
Uniform Design
Tailored, stylish uniforms for barbers, incorporating the brand’s colours and logo to reinforce a cohesive, professional look.
Tailored, stylish uniforms for barbers, incorporating the brand’s colours and logo to reinforce a cohesive, professional look.
5. Signage & Advertising
Internal & External Signage
Clear, elegant signage for both exterior and interior use, reflecting the classic, refined feel of the barbershop.
Clear, elegant signage for both exterior and interior use, reflecting the classic, refined feel of the barbershop.
Advertisements
Print and digital advertisements designed to appeal to the target audience, showcasing the premium service and skilled craftsmanship of Classic Barbers.
Print and digital advertisements designed to appeal to the target audience, showcasing the premium service and skilled craftsmanship of Classic Barbers.