The team at Bridge Auto Care approached me to develop a brand identity that reflects their expertise, trustworthiness, and commitment to exceptional vehicle care.
By diving deep into their vision, values, and long-standing reputation in the automotive industry, we crafted a bold and professional identity that speaks to both quality and reliability.
The result is a clean, confident brand presence that reinforces Bridge Auto Care as a go-to name for trusted mechanical repairs, diagnostics, and maintenance—built to resonate with both loyal customers and new drivers alike.
Scope of Work:
Overview
We have developed a full-scale brand identity that captures the essence of professionalism, reliability, and expert automotive care. The branding has been designed to position the business as a trusted, modern, and visually cohesive name in the automotive service industry.
Scope Details
1. Brand Identity Development
Primary and Secondary Logos: Professionally designed logos in various file formats (PNG, SVG, EPS, PDF) for versatile use across digital and print media.
Colour Palette: A distinctive palette that reflects trust, strength, and technical precision.
Typography: Carefully selected typefaces that reinforce the brand’s professional tone.
Custom Icons: A cohesive set of icons for digital use and marketing assets.
2. Digital Assets
Social Media Templates: Branded post designs, icons, and story templates to maintain a strong and consistent online presence.
Custom Video Edits: Engaging short-form content to highlight services, atmosphere, and brand story.
3. Marketing Collateral
Leaflets & Brochures: Visually impactful materials designed to inform and attract new customers.
Business Cards: Clean, on-brand cards designed to leave a professional impression.
4. Physical Brand Touchpoints
Branded Packaging & Stationery: Receipt templates, customer handover materials, and branded forms that enhance customer interactions.
Uniform Design: Professional clothing that reinforces credibility and brand unity.
5. Signage & Advertising
Internal & External Signage: Clear and visually aligned signage for workshops, customer areas, and vehicle bays.
Advertisements: Eye-catching designs for print, outdoor displays, and online advertising campaigns.